THE GRUFF STUFF is a premium British, vegan brand offering genderless and inclusive skincare.

We are excited about our innovative range that brings simplicity into skincare. Our aim is to develop products that are results-driven, easy to use and suitable for everyone.

All our ingredients are ethically and responsibly sourced. We use only packaging made of recycled plastics and paper, encouraging responsible disposal of both.

All products are dermatologically tested along with being formulated for sensitive skin types. The whole range is vegan and free from gluten, parabens and mineral oils. We do not test on animals.


Award-winning skincare

2020 Pure Beauty Awards London
- Gold Winner - Best New Men Skin & Body Product
- Bronze Winner - Best New Vegan Beauty Product
- Bronze Winner - Best Special Innovation
- Highly Commended - Best New British Brand

THE GRUFF STUFF became the most awarded brand of the evening.

Pure Beauty Winner

2020 Copra Awards
- Highly Commended - Best New Men’s Skin & Body Care Product/Range

Copra - Highly Commended

2021 Pure Beauty Global Awards
- Shortlisted - Best New International Breakthrough Brand
- Shortlisted - Best Special Innovation

pure beauty global awards 2021 - shortlisted!